Today, June 20, is the summer solstice which means that it's the longest day of the year. To celebrate summer Kingsford® will be grilling non-stop at their headquarters in Oakland, California from sunrise (5:47 AM PDT) to sundown (8:34 PM PDT).
As a first in social media, they will take a picture during each minute of this continuous grill-fest. To help with the math, that's 877 photos that will be taken and published via several social media outlets, including Facebook, Pinterest and Instagram.
To make the occasion even more cool, "like" Kingsford® and tell them what they should grill to have a chance to win a sweet Kingsford® Summer Grilling Prize Pack.